Ryan Carter “Rah Rah”

Born and raised in East Oakland, California, Ryan Carter, professionally known as “Rah Rah,” developed a deep connection to music, culture, and artist development from an early age.

As the youngest of six siblings, he was raised in a household where music was more than entertainment — it was a lifestyle, a form of expression, and a source of strength that helped shape his perspective, creativity, and understanding of people.

Surrounded by diverse musical influences and real-life experiences within Oakland’s rich cultural landscape, Ryan cultivated an authentic appreciation for hip hop, R&B, and the evolving sound of modern independent music.

With a natural ear for talent and an instinctive understanding of artist potential, Ryan has built his reputation as an Executive Artist Manager, A&R Representative, and Creative Development Executive through authenticity, communication, leadership, and long-term vision.

His ability to recognize raw talent, understand artistic direction, and help shape creative development has made him an important asset within the MaBon Music LLC movement and its expanding roster of artists.

Ryan specializes in artist relations, talent development, creative strategy, music production coordination, branding, release planning, and executive management across multiple genres, including hip hop, trap, drill, melodic rap, West Coast music, Bay Area rap, R&B, trap soul, and AI-assisted music production.

His approach combines industry awareness with genuine artist support, allowing artists to maintain their individuality while developing marketable sound, branding, and long-term growth strategies.

As Executive Artist Manager, A&R Representative, and Creative Development Executive for MaBon Music LLC, Ryan Carter helps oversee artist branding, production coordination, track development, release organization, executive communication, creative direction, and overall artist growth.

His work contributes directly to the development and support of artists including Pondoe MaBon, LoLa Baggz, Chinatown Nae, Mortuary Luciano, Tantrum, Little D, Black, A.U.7.9., O.T.G 3 Face, Isaiah The Prophet, Y.N.G.E. Bavvy, and additional developing talent associated with the MaBon Music LLC platform.

In addition to artist management, Ryan contributes to production development and creative collaboration by helping organize concepts, coordinate musical direction, assist with song structure, and contribute to the overall sound and energy behind numerous MaBon Music LLC releases.

His ability to bridge communication between artists, branding, production, and executive leadership makes him a vital part of the company’s creative infrastructure.

Known for his professionalism, patience, leadership, and exceptional listening skills, Ryan understands that successful artist development extends beyond business alone.

He believes in building meaningful relationships, fostering creativity, and creating environments where artists can grow both personally and professionally.

Deeply connected to Oakland’s influence and driven by a lifelong passion for music, Ryan Carter continues playing a major role in helping expand the vision of MaBon Music LLC — a forward-thinking entertainment company rooted in innovation, authenticity, culture, opportunity, and the future of AI-assisted music and independent artist development.